SleepAid+
Chef-Crafted Sleep Supplement for the Modern Consumer
Company
NutriFusion - Premium Supplement Manufacturer
Challenge
Reinvigorate a successful but fading brand by developing a new sleep supplement and understanding customer preferences to guide its formulation
Results
Development of a market-validated sleep supplement with an engaged customer base ready for launch
"OrgMind AI transformed our struggling brand into a market leader again. Their AI-driven approach not only identified what customers truly wanted but also gave us the confidence to reinvent our product identity. The data-backed insights helped us reconnect with our audience and develop a product they were eager to purchase."
- Director of Innovation
The Challenge
NutriFusion had established success with their flagship green powder supplement but was struggling to stay relevant in an increasingly competitive market with low barriers to entry. Despite having superior taste (ranked #1 in blind tests), they were losing brand recognition among numerous competitors making similar claims. Their subscription model was performing adequately with an account retention rate over 3.0, but they needed to reinvigorate their brand identity and reconnect with customers. They identified sleep supplements as a potential growth opportunity but lacked clear direction on formulation and customer preferences in this category. They required a data-driven approach to validate sleep supplement formulations, understand target customer needs, and develop a product that would both strengthen their brand identity and resonate with their audience while maintaining their growth trajectory.
Our Approach
1. AI-Powered Market Analysis
What OrgMind AI Did
OrgMind AI analyzed over 450,000 data points across e-commerce platforms, customer reviews, and social media to identify underserved segments and potential product opportunities.
Key Finding
OrgMind AI discovered significant customer interest in sleep-focused supplements with novel form factors containing melatonin, plus other trending ingredients (e.g., ashwagandha).
2. Digital Concept Testing
What OrgMind AI Did
OrgMind AI created and deployed multiple supplement concepts with varying ingredient combinations to target consumers through simulated digital storefronts.
Scale
- Multiple formulation concepts tested
- 1,200 target consumers engaged
- 72-hour testing period
3. Data-Driven Decision Making
What OrgMind AI Learned
OrgMind AI's comprehensive analysis revealed clear preferences in ingredient formulation and product positioning. The analysis also identified optimal pricing and packaging strategies.
Decision Data
- Melatonin + ashwagandha emerged as the winning formulation
- Top performing concept achieved significant consumer interest
- Optimal price point identified for market entry
- Most compelling positioning: "Chef-Crafted Sleep Supplement for the Modern Consumer"
Results & Implementation
NutriFusion proceeded with developing SleepAid+, a premium sleep supplement featuring the winning melatonin + ashwagandha formulation. The product moved from concept to production-ready in just 1 week.
Further, NutriFusion leveraged the results from this analysis in conversations with retail buyers, securing premium shelf placement and opening new distribution channels.
Quick Facts
Timeline
1 week from concept to retail-ready
Concepts Tested
Multiple formulation variations
Time to Decision
Reduced by 70% vs traditional methods
Consumer Insights
1,200 target consumers engaged