SereneSoak
Premium Bath Bombs for Wellness-Conscious Mothers
Company
Blissful Botanicals - Premium Bath Product Manufacturer
Challenge
Identify and validate high-performing ingredient combinations for a new bath bomb line targeted at wellness-conscious mothers
Results
70% reduction in product development timeline and identification of a multi-million dollar SKU
"The AI-powered capabilities of OrgMind AI gave us remarkable clarity on what would resonate with our customers before we invested in production. We saved thousands in R&D costs while simultaneously creating a product that our retail buyers were excited to stock based on the compelling data."
- Founder & CEO
The Challenge
Blissful Botanicals needed to expand their product line with innovative bath bomb formulations but struggled with many different ideas and not enough resources to pursue each one. Furthermore, given the high resource investment and complexity of traditional product validation methods, the CEO of Blissful was stuck. Previously, testing new ingredient combinations required expensive focus groups that were often biased and didn't truly reveal purchase conversion.
Our Approach
1. AI-Powered New Bath Bomb Line Idea Creation
What OrgMind AI Did
OrgMind AI analyzed over 300,000 data points from e-commerce platforms, social media, and product reviews to identify trending ingredients and packaging preferences in the bath and body care market.
Key Finding
OrgMind AI discovered an emerging set of natural ingredients, a new positioning angle on the product that was being mentioned by customers but not being addressed by competitors - creating the foundation for 8 different bath concepts and positions.
2. Digital Concept Testing
What OrgMind AI Did
OrgMind AI created and deployed 8 different bath bomb concepts with varying ingredient combinations to target consumers through simulated digital storefronts.
Scale
- 8 formulation concepts tested
- 500 target consumers engaged
- 72-hour testing period
3. Data-Driven Decision Making
What OrgMind AI Learned
OrgMind AI's comprehensive analysis revealed clear preferences in ingredient formulation. Within the optimal ingredient formulation, analysis also revealed optimal pricing and positioning (not shown in image below.)
Decision Data
- Ashwagandha + lavender emerged as the winning formulation
- Top performing concept achieved 25% higher number of product visits than alternatives
- However, product positioning was not the best, as evidenced by the ashwagandha + lavender rating
- Optimal price point: $12.99 per bath bomb (Not show in the image below)
- Most compelling positioning: "Botanical Bliss for Mom's Me-Time" (Not show in the image below)
Results & Implementation
Blissful Botanicals proceeded with developing SereneSoak, a premium bath bomb line featuring the winning ashwagandha + lavender formulation. The product moved from concept to production-ready in just 1 week.
Further, Blissful Botanicals leveraged the results from this analysis in conversations with retail buyers, securing premium shelf placement and opening new distribution channels.
Quick Facts
Timeline
1 week from concept to retail-ready
Concepts Tested
8 formulation variations
Time to Decision
Reduced by 70% vs traditional methods
Consumer Insights
500 target consumers engaged