Meet Emma
Create with courage
The AI that gives product teams the confidence to launch bold new products with real-world validation.
See Emma in Action
Watch how Emma transforms product development
Your AI-Powered Product Testing Lab
Emma empowers brand owners with confidence in their new products by helping them rigorously validate their product concepts with real consumers—all autonomously with AI—so they know when they launch, they will succeed.
Powerful AI Assistant for Product Teams
Emma integrates seamlessly with your existing workflow, providing intelligent insights and enabling you to have confidence in your new products.
Product Ideation
Collates market trends and consumer sentiment, generates innovative product concepts tailored for your brand
Concept Creation
Generates detailed & realistic product visualizations and compelling descriptions that bring your ideas to life without design costs
Comprehensive Consumer Validation
Tests concepts through simulated storefronts with new & existing customers — measuring actual purchase intent
Design & Manufacturing
Coming SoonCreates full product brief for validated winning concepts and shares them with with manufacturers for seamless development
Our Case Studies
See how Emma has helped brands develop successful products
SereneSoak
How Emma helped Blissful Botanicals develop premium bath bombs for wellness enthusiasts
Berry Bless Tiramisu
How Emma helped DolceVita build out a new refrigerated tiramisu line and optimize its positioning in the market
SleepAid+
How Emma helped NutriFusion develop a market-validated sleep supplement that transformed their customer retention
Built on Best Practices, Guided by You
Emma enables you to merge your intuition with the latest trends & market research to develop winning market-tested products
Emma takes input from your team as she ideates & validates your new product ideas
Frequently Asked Questions
Everything you need to know about Emma and how she can help your brand
Bring your boldest ideas to life - without the fear of getting it wrong.
Just share a product concept and Emma does the rest: researching, designing, testing, and validating your idea with real consumers. So you can create with confidence, not hesitation.